About the Role
The Marketing Manager oversees the Account Management and Content & Strategy departments, ensuring client satisfaction, account growth, strategic marketing direction, and effective execution across all agency services. The role is responsible for leading integrated marketing consultancy, strengthening client relationships, identifying growth opportunities, and ensuring that marketing strategies and creative solutions deliver measurable business results for clients and the agency.
Responsibilities
Department Leadership & Management
Lead, manage, and develop the Account Management and Content & Strategy teams, ensuring clear responsibilities, effective collaboration, and strong performance.
Set departmental objectives, monitor KPIs, and ensure the achievement of client, operational, and business targets.
Establish effective workflows between account management, strategy, creative, production, media buying, and other relevant departments.
Coach team members, evaluate performance, and identify development needs to improve departmental capabilities.
Client Success & Account Growth
Oversee the success, retention, and growth of all assigned client accounts.
Ensure strong client relationships, effective communication, and high standards of service delivery.
Identify opportunities for upselling, cross-selling, contract renewals, and expanding the scope of client services.
Monitor account performance, client satisfaction, risks, and profitability, taking corrective action when needed.
Handle escalated client concerns and ensure timely, effective resolution.
Marketing Strategy & Consultancy
Lead the development of integrated marketing strategies aligned with clients' business objectives, target audiences, and market positioning.
Oversee marketing audits, competitor analysis, audience research, and the development of strategic recommendations.
Guide clients across relevant marketing disciplines, including content strategy, creative direction, branding, social media, paid advertising, and other digital marketing services.
Ensure marketing recommendations are based on client needs, business priorities, available data, and measurable objectives.
Present strategic proposals, campaign plans, and performance recommendations to clients and internal stakeholders.
Content & Creative Strategy
Oversee content strategies, content calendars, campaign concepts, designs and creative direction across client accounts.
Ensure content aligns with brand positioning, communication objectives, and campaign performance goals.
Collaborate with creative and production teams to translate strategies into effective campaigns and deliverables.
Review strategic and creative outputs to ensure quality, consistency, and alignment with client objectives.
Performance & Business Results
Monitor account growth, client retention, campaign performance, and the effectiveness of marketing strategies.
Use performance reports and business insights to identify opportunities, address underperformance, and improve client results.
Ensure teams translate campaign data and client feedback into actionable recommendations.
Contribute to agency revenue growth through account expansion, service development, and improved client retention.