About the Role
The Media Buyer is responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role focuses on achieving maximum ROI, ensuring accurate budget allocation, and maintaining strong coordination with the content and strategy teams. The Media Buyer will analyze performance data, monitor trends, and recommend improvements to enhance campaign effectiveness and meet client objectives.
Responsibilities
Plan and execute paid advertising campaigns across platforms (Meta, Google, TikTok, LinkedIn, etc.).
Monitor daily campaign performance, optimizing based on results and KPIs.
Manage and allocate budgets effectively to maximize ROI and minimize overspending.
Collaborate with the Content & Marketing Strategist to align media plans with campaign objectives and audience targeting.
Prepare reports detailing campaign performance, insights, and recommendations for improvement.
Conduct market and competitor research to identify new media opportunities and trends.
Ensure ad creatives and messaging meet platform policies and brand guidelines.
Coordinate with designers and content creators to develop optimized ad assets.
Track invoices, spending, and maintain organized documentation of media plans.
Stay up to date with changes in advertising platforms, algorithms, and new advertising tools.
Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field.
1–3 years of experience in media buying, digital advertising, or performance marketing.
Proficiency with major ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager, etc.).
Strong analytical skills and experience interpreting campaign metrics (CTR, CPC, ROAS, etc.).
Excellent communication and coordination skills.
Ability to manage multiple campaigns and meet deadlines under pressure.
Knowledge of budget management and reporting tools (Excel, Google Sheets, or CRM dashboards).
Detail-oriented, proactive, and adaptable to fast-paced agency environments