Buying a home is one of the biggest financial decisions a person makes, and the search for financing usually starts online. Al Ahly Mortgage Finance (AMF), a subsidiary of the National Bank of Egypt established in 2010, needed a digital presence that was easy to find, easy to use, and easy to trust.
Trendlix delivered three digital marketing services that made that happen: SEO, website design and development, and social media marketing. Here is what we did in each one.
SEO Services for a Mortgage Finance Company: Turning Searches into Calls
AMF competes in a crowded, high-intent market, so our goal was to attract people actively looking for mortgage finance through our SEO services, not just more traffic.
Keyword research: We targeted high-intent terms around mortgage finance, home loans, and real estate services, matched to AMF's services and the customer journey.
On-page SEO: We optimized meta titles and descriptions, fixed the H1–H3 hierarchy, added descriptive image alt text, and strengthened internal linking.
Technical SEO: We resolved server errors, 404 pages, and non-indexed URLs and improved page speed so search engines could crawl and index the site smoothly.
Backlink strategy: We built links from relevant, authoritative finance and real estate sources to strengthen AMF's domain authority.
Ongoing reporting: Monthly Google Search Console and GA4 reports tracked ranking keywords and performance.
The results from 1 Sep, 2025, to 1 Sep, 2026:
86.3K clicks
2.55M impressions
3.4% CTR
1,672+ calls
→ Read the full AMF SEO performance case study.
Website Design & Development: A Custom Mortgage Website Built for Real Users
We started our software development services by reviewing the old website and talking to stakeholders to find where users got stuck. Then we built a new site around those needs.
UI/UX design: The interface is clean and responsive on desktop, tablet, and mobile.
Custom-coded development: The site is not template-based, so it can scale and stay fast and reliable.
Interactive mortgage calculator: Visitors can estimate their financing quickly, without having to call first.
Custom CMS: AMF's team can update pages and content without waiting on developers.
Design system: We documented colors, typography, and grid so the brand stays consistent as the site grows.
→ Explore the AMF website development service and the full website case study.
Social Media Marketing & Reels Creation: Making a Big Decision Feel Clearer
Mortgage products can feel complicated. Our social media services for AMF focused on making the idea of the product understandable before anyone reads the details.
Content strategy: We planned content that explains financing simply and ties to AMF's solutions for homes, villas, chalets, and offices.
Creative design: We produced premium, real-estate-led visuals for Instagram campaigns.
Reels and short-form video: We created reels that turn financing plans into quick, shareable stories.
Consistent brand voice: Every post reflects AMF's message: behind every key handed over is a financing plan that made it possible.
→ See AMF social media portfolio.
→ See AMF Instagram Page.
Why a Full-Service Approach Works for Financial Brands
SEO brings people to the site, the website helps them understand and calculate their options, and social media keeps the brand in front of them while they decide. Because one team handled all three, the message and the experience stayed consistent.
Ready to Grow Your Brand Like AMF?
Whether you need SEO, a custom website, or social media that explains complex services simply, Trendlix, the digital marketing agency, can help. Contact us to start your project.
